Megan Gotkin matriculated with two distinctions in 2006 from Herzlia High School, and then went on to study Public Relations Management at the Cape Peninsula University of Technology.
With working experience from 2008 to date, Megan has forged her career in public relations and social media marketing for luxury and lifestyle brands. A highlight of her public relations career was working on African Fashion International’s Mercedes-Benz Fashion Week account, launching emerging and established designers on a global scale.
She then saw that social media marketing was becoming an integral part of a marketing calendar and made the transition to this field. During this time, Megan worked on social media marketing campaigns for lifestyle, jewellery, fashion and hospitality companies, with a particular focus on e-commerce. In a twist of fate, Megan was involved in the first two seasons of MOOIMAAK, where she consulted on PR and social media. Who would have thought that her path would cross again with The Renewal Institute for a full-time position a few years later.
Always wanting to learn and grow, she has continued her studies via digital correspondence courses that include The Management of Fashion & Luxury Companies, Online Retailing, Facebook e-certificates and Google Analytics. She loves analytics and may be found during her free time monitoring the back-end of her campaigns, where she feels the real magic happens! Megan loves it when a campaign comes together and likes to wear many communications hats to achieve an objective.
She feels she has found her home at The Renewal Institute, where innovation, creativity and passion is embodied by all valued employees.