Alicia, raised in the West Rand, matriculated in 2004. She studied at Face To Face Beauty School where she received a diploma in Somatology. Whilst studying, Alicia worked doing massage therapy, body wraps and offering the Atkins diet at a small beauty and diet clinic. Once qualified she started working as a laser therapist until Dr Maureen Allem opened the first Renewal Institute branch in Fourways in October 2006.
She decided to continue her path with the Renewal Institute branch and to be a laser therapist at the Fourways branch until January 2008, when she was promoted to branch manager.
Alicia has a passion for the beauty and aesthetic industry and loves learning more about the industry, treatments, and techniques from Dr Maureen Allem. She has since moved to the West Rand branch as manager.