IMCAS 2024 nailed the trend: subtle, natural-looking rejuvenation wins. In this newsletter, we break down the science behind that shift — how skin integrity (collagen, elastin and the true/false retaining ligaments) underpins a lifted jawline and why rebuilding those fibres matters more than simply filling hollows. Learn how in-clinic collagen induction treatments — RF microneedling, carboxytherapy, Pico toning and layered laser protocols — create controlled renewal that boosts collagen up to clinically meaningful amounts, tightens tissue and improves texture.